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Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
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The emphasis of this type of advertisement is on a catchy phrase, slogan or tune, which distracts your attention from other facts.
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| For related
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