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Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
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This technique associates use of product with a well-known person who endorses it. It attempts to convince you that if you just bought this product, you could be liked or accepted by someone that everyone else likes, accepts or admires.
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