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Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
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An important thing to remember in these commercials is that product claims are made by the advertiser. These claims do not represent an objective or an independent evaluation of the product. Even though it may look like a news or science program, the information can be misleading.
You can protect yourself, somewhat, if you want to order an item that was advertised on a program-length commercial. Use a credit card. It may give you some protection if you have problems with the bill or quality of the product.
Avoid giving your bank account number over the phone, and never give your number over the phone if you didn't initiate the call.
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