|
|
 |
 |
|
| Advertising |
|
Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
|
|
|
|
|
|
 |
|
|
This technique associates product use with friendship and social popularity.
The advertising implies that if you don't use the product,you will not be popular or influential.
|
|
|
|
|
|
| |
|
|
|
|
|
|
| For related
links and additional reading, select your country/ market
below. |
|
|
|
|
|
|
|
|
