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Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
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This technique associates the use of the product with increased sexual appeal. More importantly, it can also make you feel unattractive the way you are now, without the product.
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