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Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
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This is a tricky one! An example is: "Works better in poor diving conditions!" Who says it works better, and then, better than what?
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