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| Common Sales Techniques |
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Salespeople and retailers make money when they sell something to you.
So they use many different methods to try to get you to buy.
Here are some of the most common:
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Fear
This is a strong motivator. Are you really safe without it? Are you more protected if you buy it? These techniques feed on your fears.
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Pride
This technique uses your ego against you.
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Guilt
They want you to know that if you don't buy your mother a Mother Day's card, you're a bad son or daughter. They'll save you that embarrassment by selling you one.
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Grief
In times of hardship, some salespeople will try to get you to spend more money while your defenses are down.
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Anger
"Are you tired of being ripped off?" is a big step toward ripping you off.
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| For related
links and additional reading, select your country/ market
below. |
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