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Common Sales Techniques
Salespeople and retailers make money when they sell something to you.  So they use many different methods to try to get you to buy.  Here are some of the most common:
Product Enhancement
Guarantees
Satisfaction guaranteed or your money back! It can be the mark of a quality product, or a dubious product attempting to hide its problems.
Beautiful people
If a model says that he or she uses a product, others might buy the products because they want to be just like the beautiful people.
Editing out the failures
If six out of ten used a health product and got better, what happened to the other four?
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