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Advertising is a double-edged sword.
It is important for you to be able to tell the difference between facts (information that can be substantiated) and opinions, beliefs or even wishful thinking.
Understand some of the specific techniques used and you may be able to make wiser buying decisions.
Some of the most commonly used advertising techniques are:
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This technique associates the product with 'smart' people who can't be fooled by gimmicks. It also implies that if you don't use the product, you are not smart, or are somehow being duped.
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| For related
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